01-Welcome!

02-Lesson 1 – Most Marketing Sucks

03-Lesson 2 – Position or Die

04-Lesson 3 – The Positioning Formula

05-Intermission 1 (+ story)

06-Lesson 4 – Interrogate Your Customer

07-Lesson 5 – Interrogate Your Category

08-Lesson 6 – Interrogate Your Company

09-Intermission 2 (+ results)

10-Lesson 7 – Build Your Opinion Bank

11-Lesson 8 – Craft Your Anchor Messaging

12-Lesson 9 – Make Them Believe mp4

13-One last thing